The logo for Produse comes from the water molecule H2O. The mechanic of two atoms orbiting a central object is carried through the app.
Users can either get stuck in to Produse right away, or create an account and keep track of shopping lists, monthly usage and more.
Users can scan supermarket item barcodes to get information on products, including most importantly the water usage of the selected item’s production, plus some information about the manufacturer. Alongside this, there are alternate products shown which are more water efficient.
Users can keep a track of their ongoing water use and compare to previous weeks and months. Plus, there's a breakdown of usage in the form of historical shopping lists, and a nice little difference in use after buying more eco-friendly products!
Produse's logo was initially different and went through various iterations, although still based on the same idea.
Following the logo, I made an early presentation of Produse's visual style, including colour, typography, and icons.
After the branding set-up, I completed some wireframes for an early presentation, to show the flow and functionality of Produse.